Superbowl Creates Super Economy

The Super Bowl is one of the most anticipated events of the year, especially for the cities hosting them.

Xander Sharpe, Columnist

The Super Bowl is so popular that it’s basically an American holiday. According to AOL, about 70,000 people will be attending the Super Bowl LII in person this year. That’s an exceptional amount of people, and the average amount of people viewing it on television is 111.9 million. That just proves why cities love to host Super Bowls. Just think about it, if there are about 70,000 people attending a Super Bowl, then it brings a lot of people into the city where it’s being held.

If there are a lot of people, then that means the city will make a lot of money. According to Rockport Analytics, the main place that people spend their money during a Super Bowl is at a hotel. This was predictable, though, because many people choose to travel to the state it’s being held. The second thing people spend the most money on is food and beverages. Small businesses, restaurants, and any other business in the service sector could receive a large rise in revenue due to the Super Bowls.

According to Seidman Research Institute, the whole state of Arizona produced a gross economic impact of $719.4 million dollars after Super Bowl XLIX. That helped many businesses, and shows how impactful a Super Bowl can be on a city or country. The event even helps the overall mood in the city. An example from CNBC said that the Super Bowl hosted in New Orleans brought back the spirit of the city after the devastating Hurricane Katrina. Overall, the Super Bowl has a clear, positive impact on whatever city hosts it.