Blindboxes have become a popular item among people, for good reason. Blindboxes usually feature surprise toys and collectibles, which makes it enjoyable to many. Some recent well known blindboxes can include: Labubu’s, Sonny Angel’s, Smiski’s, and Hirono’s, but there’s so many more.

These trendy collectibles can be seen almost everywhere, with stores like Pop Mart and Teso Life selling blindboxes everyday. The reason for the popular demand for these mystery surprises is due to buyers wanting to “collect them all!”, according to ROBOTIME. Each blindbox has multiple characters that people could get, in doing this, it makes buyers want to collect every one of them. Another reason these are so popular is because of social media advertising. On popular apps like TikTok, viewers find it interesting to see others unbox mystery items. Consequently, watching or even opening blindboxes on their own brought satisfaction.

There are some pros and cons to this, of course. The collectibles are mostly designed to be decorative, so users can make their belongings aesthetically pleasing. In addition to the pros, they also make great gifts for family and friends. Some of the cons to this though, is that the more popular they are, the more they cost. For example, if an individual blindbox becomes trending, stores start to raise the price. It’s also a disadvantage that consumers most of the time won’t know what item they’re going to get so it might be seen as a waste of money. The amount of these collectibles being made everyday supports overconsumption and adds to unnecessary waste.

Ultimately, these surprise collectables have boomed in terms of popularity over the past year. Consumers and viewers alike both enjoy blindboxes, and most likely hope to see what they get next.