Pandora Strikes Big with Ticketfly

Pandora, the free web site you can use to personalize your own radio, does well by buying the well known firm Ticketfly that is in good competition with Ticketmaster.


Diana Gamez, Columnist

Pandora buys Ticketfly for the overwhelming price of $450 million. To Pandora, buying the firm will help its marketing aspect, by being able to promote many more artists on its own site. This will allow Pandora users to be able to listen to great music while staying informed about their favorite artists. Users are also informed about upcoming concerts and buy tickets. This is a big game-changer for the music industry as said by many.

According to Pandora, they have nearly 80 million regular listeners. That is a big benefit for the artists on the Ticketfly side, because many people would be able to see when a great concert will be near where they live and go to that concert while listening to the great music Pandora offers. “With Ticketfly, we will thrill music lovers and lift ticket sales for artists as the most effective marketplace for connecting music makers and fans,” said Brian McAndrews, Pandora’s CEO, in a statement. Since Ticketfly is now a part of Pandora, consumers will now have a discount to when they want to buy tickets for a music event.

Ticketfly and Pandora are both changing the way that fans find new music, learn about concerts, and even how artists plan their tours. Fans will be able to say what artist or bands they like, and later Pandora can tell the listeners if the artist or band they like is in town and can directly sell them tickets, while driving the artists to the areas where a lot of people give a “thumbs up” to their music on Pandora, which, in my opinion, is a great idea.

By Pandora buying Ticketfly, more consumers will be using the site more frequently and as well more artists will be able to have more sold-out concerts. Pandora has been looking for a wow factor to add to their site, and that’s Ticketfly now. Pandora and Ticketfly make a great team by making all the music lovers using either the site very happy, and in the future, maybe Pandora will have more than only one wow factor.