Charles Leclerc, a well known and highly successful Monegasque F1 driver, has recently created an ice cream brand. The brand was first discovered on Instagram in January when fans found an account called  “Lec.” Many were curious what it was about and when Leclerc was officially going to announce the ice cream. Since then, the account has uploaded five posts slowly revealing more about the brand, with the most recent being Leclerc explaining his reasoning and associates behind the brand.

In a video, he talks about how he has always liked ice cream, but since ice cream is a high calorie treat it is hard for athletes like Leclerc, to be able to enjoy it. So Leclerc and his team worked to make a lower calorie ice cream, with the slogan “Why Resist?” They have created five flavors, according to Scuderia Fans; these flavors include, vanillove, salty carammmel, peanut caramel tango, swirly pistachi-oh!, and chocolate crunch. He says he’s very happy with his selection of flavors.

According to Scuderia Fans, the ice cream can be found in many retail stores across Italy, including Esselunga, Bennet, Borello Supermercati, IPER La grande i, and Despar-Eurospar-Interspar.